Thursday, February 27, 2014

Coke Commercial: Tomorrow's People

For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

There was a Coke commercial aired in TV in 1987 entitled, "Tomorrow's People".  It was Coke's global advertisement campaign. Here are the lyrics (hat tip to those amazing ads):
I am the future of the world. I am the hope of my nation. I am tomorrow’s people. I am the new inspiration. And we’ve got a song to sing to you. We’ve got a message to bring to you. Please let there be for you and for me a tomorrow. And we all can agree there’ll be sweet harmony tomorrow. And we all will be there Coca-Cola to share feeling so real and so true. Promise us tomorrow and we’ll build a better world for you.
The future of the world. The hope of the nation. Tomorrow's people.  It is not enough that a woman bears a child before birth. She must also bear the child after birth, nurse him, and ensure his survival for the future, because the future depends on him.  And in this act of bearing of bearing a child is now shared by the father, whether to pick up a child in his sleep or carry him on his shoulders to make him see the world as the father sees it, a world where adults see each other in the eye, working together for the common good.